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Experience Design: The Book

What will your customers experience today?

Businesses thrive when they can engage customers. While many companies understand that design is a powerful tool for engagement, they lack the vocabulary, tools, and processes required to enable design to make a difference. Experience Design provides a new way for business and design to collaborate by explaining how to integrate brand, value, and customer experience to build engagement. You’ll learn how to think about design as a system of interdependent processes and outcomes, and work with design partners more efficiently to create better quality experiences across the entire customer journey.

A reference tool for both business leaders and designers, Experience Design will keep your team focused on what’s most important.

... Experience Design both brings about a new level of understanding and asserts the value of this rapidly evolving field.
John Maeda
President, Rhode Island School of Design

What’s Inside

A synopsis of the sections and chapters provides a quick preview into the book. While the book is written as a linear explanation, chapters can be used with teams in stand-alone fashion to help begin making a transition to an experience-centric approach to engaging customers.

Resources

Useful tools from the book are formatted for download and easy distribution and use. In addition, whitepapers, videos, podcasts and other content will be available.